5 Tips for Better Instagram Marketing for Business

If your business does not have a presence on Instagram these days, you would have a good reason. If you sell any kind of physical product of you if you have stores, or if you want people to recognize your brand, it is a suitable time to get an Instagram account. 
The popularity of this social media platform makes it harder for it to ignore it. It is in the hands of your buyers, through phone, wherever they go. 
Now, Instagram has become a part of our lives, and for many businesses, it is indispensable. 
You might be one of those businesses. It means that you need an Instagram marketing strategy and it needs to be good.
To get you started, we have put together these 8 tips to get more from Instagram. Whether you are brand new or have been using Instagram for years, you will find plenty of valuable information. 
  • Understanding Your Audience
Defining and understanding your audience is critical no matter what marketing you produce. You may create the best Instagram content in the world, but if it does not attract your target buyer, what is the point of producing such beautiful content. 
Invest some time on finding out what your existing audience is, and think about who you would like them to be. Since you aim to use Instagram for marketing, you need to keep in mind whether they are potential buyers, or can help you with your brand in some way. 
Use the Instagram Insights tool that offers some interesting insights into the people following and interacting with your account. You can find impressions, reach, website clicks, follower activity, video views, and saves. There are many other insights you can find.

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  • Talk with Them, Not at Them
Social media marketing is not just about offering sales material to your audience, it requires you to try to engage with your followers as much as possible. First, it makes your business or company feel more human and less corporate. In addition, if more users share and comment on your posts, the easier it is for new users to find it. The algo of Instagram also gives preference to content with higher engagement, and you want to appear in many feeds as possible. You can encourage interaction by sharing their images and holding contests. 
  • Use Appropriate Hashtags
Hashtags help you to arrange and group images and video content to find content more easily. They are a simple way to tag your content to make it easier for others to find it. They range from generic to very specific. If you want others to find what you share, you need to take advantage of hashtags. 
  • Create Good-looking Visuals
Posting great content is always an essential part of social media marketing. It is what triggers them to engage with your brand, and makes them coming back for more. 
On other social networks, it can be in the form of sharing links, posting interesting articles and kicking off conversations. On this image social network, it begins and ends with images. 
It is vital to make your images beautiful and good looking. 
  • Add Calls to Action
Call to action tells the user what you want them to do. It depends on what your goal is. Do you want them to download content, visit your website, or you want them to purchase something? You need to be clear about what you want them to do.

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