What is Instagram TV?


Videos are a popular form of content we can find online. On different social media platforms, videos are being used to streamline individual or business portfolio to the followers. Since Instagram is an image-based social media platform, the company has added video options as well. Instagram TV is a popular feature and app of Instagram that allows the users to upload videos of a short period. Verified accounts can post longer videos of upto 60 minutes.

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Instagram TV has become an important feature for brands and businesses. It allows the creators to present their content in video form. The users can use this feature directly from Instagram app, or a separate IGTV app.

Here is what you need to know more about Instagram TV:

Instagram TV is similar to Instagram stories, with slight differences that videos do not go away after 24 hours, and the length of the video can be longer. It is accessible from the Instagram app or directly from the standalone IGTV app.

  • Instagram TV videos are vertical and fullscreen
  • The full 60 minutes time is only available to verified or large accounts
  • Instagram TV videos play both in the Instagram app and IGTV app
Currently, ads optimization is not available. But, Instagram may introduce ads in the future.

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